Clarke & Co. brand

The creative work shown was produced as resource for students while writing a Diploma of Graphic Design. Students used these resources with a clear starting point to begin their own work.

Student brief: The retail scene changed in Australia in the 1960s, Waltons Limited bought out Marcus Clark & Co. This is where our client wants to pick up the new Clark & Co. story. Australia in the 1960s brought a time of great social change. New ideas and the influx of other cultures changed the way modern families lived across fashion, music and entertainment and technology. As part of the brand experience, Clark & Co. want a contemporary brand that pays homage to such an exciting and vibrant era. An identity system including style guide, logo formats and a mood board was developed.

Photos in style guide and collateral: Unsplash.com